It’s a Youth Development Program That Also Produces Content to Market Your Services.

MyMediaLife is a highly targeted and tailored, interactive, cognitive-behavioral workshop series designed to produce agencies with high-quality digital products such as short films, ads, promotional videos, posters, and other digital assets that are informed by the populations the organization serves. The process also fosters attitude and behavioral changes in the participants who generate an agency’s digital-messaging products.

Preventing Digital Disasters is a program that helps participants understand the power of and the potential pitfalls of new-media. This pscyhoeducational workshop allows groups of participants to work with each other to identify issues they are susceptible to, ways to minimize their exposure to harm, and their own goals for better media use.

Social Media 4 Social Change is a program that teaches an agency and its focus-population participants to install, manage, and/or improve an organization’s social-media strategies. We work with the agency to develop goals and objectives, preferred brand elements, policies and procedures, systems for managing the strategy, methods for maximizing staff resource in social media strategy management, and the fundamental infrastructure the effort needs.

Flexible Interventions and Workshops

MML projects can be implemented with any population. With our help, participants envision, design, and produce beautifully-crafted pieces of social marketing that can address behavioral issues, new media abuses, environmental concerns, public health challenges, mental health issues, and more. This is all accomplished while enhancing cognitive-behavioral skills in a fun, dynamic, empowering, and non-judgmental setting. 

Participants' perspectives and behaviors are altered as they develop a deeper understanding of new media, their values, emotions, behaviors, and life goals. These are all accomplished in ways that are fun, dynamic, and empowering.

MyMediaLife culminates in a highly targeted, professional social-marketing campaign that can be leveraged to change community behaviors and norms, contribute to fundraising efforts, market and brand your agency, promote services, recruit patients, and more.

Informed by Evidence

MyMediaLife employs a variety of behavior-science-informed strategies for effectively engaging with and empowering youth and other focus populations. CHS works directly with agency staff to increase their capacity to replicate these approaches, build group cohesion, reduce attrition, increase populations’ investment in the agency, inspire advocacy, and generate future marketing materials.