Show, Don’t Tell.
The key to storytelling is letting the audience experience the story by witnessing the people and events involved. They need to see and feel it. This is essential for evoking emotions, which helps connect them to the story and its meaning.
To help the audience grasp the impact of your organization, instead of just telling them, let the youth you support demonstrate it.
IT’S ONE THING TO TELL THE STORY OF YOUR WORK. IT’S ANOTHER TO LET THE YOUTH YOU SERVE TELL IT FOR YOU.
Impact Generation is a collaborative process where we work with the youth you serve to authentically showcase the story of your impact by amplifying the voices of this generation and those in your agency’s future.
As adolescent health specialists and filmmakers, through interactive filmmaking techniques, we guide youth to highlight how they’ve grown through your programming. Our approach is fully tailored to your organization, the unique experiences of your youth, and the goals of your program. Along the way, youth gain deeper insights into their personal growth and achievements while building a stronger connection to your organization.
The final products are versatile video content for fundraising, donor engagement, marketing, development, grant reporting, events, PR, social media, and community engagement, all featuring authentic youth voices and perspectives. These materials can also serve as powerful orientation and educational tools for future youth participants.
BECAUSE WE KNOW YOUR WORLD AS WELL AS OURS, THE CONTENT WE PRODUCE GO BEYOND SIMPLY ‘SHOWING OFF’ YOUR WORK—THEY REFLECT ITS HEART AND SOUL.
Unlike traditional video production companies, we bring a unique blend of expertise in both filmmaking and youth development. Most production teams focus solely on the technical aspects and may not fully understand the mission or the youth you serve. As a result, their content often lacks the depth and authenticity needed to truly reflect the impact of your work.
What sets us apart is our vast expertise with youth development and the programs that serve them. We know how to ask the right questions and create an environment where youth feel safe, disarmed, and ready to share meaningful insights. This allows us to capture honest, genuine voices and perspectives that resonate deeply with your audience.
Because we know your world as well as ours, the videos we produce go beyond simply ‘showing off’ your work—they reflect its heart and soul. This results in stories that don’t just inform but inspire, authentically showcasing your organization’s mission through the eyes of the youth you serve.
BENEFITS BEYOND THE CONTENT.
The process does more than create compelling content—it deepens the connection between youth and your organization. Using a positive youth development (PYD) framework, we lead engaging, psychoeducational activities that encourage introspection and meaningful expression. We help youth reflect on their progress and recognize why your program is so impactful. This reflection fosters greater investment in the program and what they’ve gained turning participants into genuine ambassadors, not interview subjects.
By shaping their responses in an authentic way, we guide youth to articulate insights they truly believe, which strengthens their trust in the organization and their relationships with staff. This increased connection not only enhances the youth's program experience but also amplifies their commitment and engagement, creating lasting value for your organization far beyond the process.
OUR PROCESS TRANSCENDS SIMPLY FEATURING YOUTH; WE ACTIVELY COLLABORATE WITH THEM TO TELL THEIR STORIES, AND YOURS.
We create powerful, custom media for youth-serving organizations, showcasing the impact of your programs through the authentic voices of the youth you serve.
Through a dynamic two- or three-day workshop, we blend positive youth development principles with media creation. This approach empowers young participants to meaningfully reflect on their experiences, producing authentic content that highlights your organization’s mission and programs.
The final products are versatile, professional-quality media pieces designed for social media, donor engagement, fundraising events, reports to funders, public relations, and more—tailored to meet your organization’s goals and amplify the voices of this generation and those in your agency’s future.
the need has never been greater
Organizations that support the underserved have little choice but to consider the potential impacts of a changing political climate on funding, development, and growth, as well as on the populations they serve. The creation of evergreen tools such as compelling content that demonstrates their impact is an invaluable tool for increasing support for and investment in their missions.
FAQs
What’s the format?
Through a dynamic two-or three-day workshop, we blend positive youth development principles with film production. This approach empowers young participants to meaningfully reflect on their experiences.
What specific types of media do we receive?
We deliver professionally produced content that can be formatted into a variety of assets and designed for multiple purposes.
How customizable is the video content?
Every product is fully tailored to reflect your organization’s unique identity, goals, and messaging. Our process is designed to align with your specific campaigns, themes, and audience needs, ensuring the final content perfectly represents your vision.
What is the youth’s role in the process?
Youth aren’t just interviewees; they’re partners and collaborators in a guided process of self-discovery and reflection. This unique experience goes beyond storytelling—it’s a moment of growth for the youth themselves, and we capture that journey on film.
What is included in the workshop?
In addition to creating powerful media, we equip your staff with tools to enhance programming and capacity. We provide written materials and a “mini curriculum” to help you replicate the activities independently, building your organization’s capacity to foster youth learning and growth in the future.
What’s the timeline for deliverables?
Your completed media will be delivered within two weeks of the workshop, ready for use in social media campaigns, fundraising, and beyond.