MyMediaLife participants envision, design, and produce their own beautifully-crafted pieces of social marketing (commercial-length digital films or posters) that can surround any area of focus such as:
Behavioral issues – bullying, violence, unhealthy relationships
New-media abuses – texting while driving, sexting, cyber-bullying
Environmental concerns – recycling, water conservation, global warming, fire prevention
Public Health – smoking, STD/HIV prevention, pregnancy prevention
Mental Health – stigma, depression, suicide, anxiety, addiction
As a result of engaging in the evidence-informed MML process participants perspectives and behaviors around the chosen topic are forever altered as they gain a fuller understanding of not only the area of focus, but also new media, their values, emotions, behaviors, and goals. This is all accomplished while enhancing cognitive-behavioral skills in a fun, dynamic, empowering and non-judgmental setting. The campaigns can be used by the agency for:
Community-level behavior and norm change
Recruitment and outreach
For more detailed info and pricing click here
In this new communications landscape driven largely by new media (email, SMS, social media) interpersonal skills are quickly becoming more and more scarce among teens and adults alike. The impact of this shift can be seen all around us:
Texting While Driving
Social Media Over-Sharing
Addiction to Likes
Dependence on Texting for Difficult Communications
Decrease in Motoric and Pre-frontal Brain Matter
Increase in Negative Mood Offline
We creates a dynamic and fun learning environment that promotes positive applications of new & social media and the skills related to both digital and face-to-face communication.
Workshops can be delivered in a variety of formats:
Half Day | One Day | 3-5 Day “Boot camp” | Semester or Summer Program
CHS specializes in providing workshops and behavior-change strategies for school-age children, adolescents, young adults, parents, teachers, practitioners, and public health professionals and entities. MyMediaLife has produced numerous social-media marketing strategies with adolescents who are guided through the creation of compelling social marketing campaigns for other teens that educate, generate awareness, and change behaviors in their peers. CHS’ partnerships with schools and public health organizations include New York City Public Schools, Healthy Teen Network, Planned Parenthood, Community Healthcare Network, and St. Luke’s Roosevelt Hospital.
SM4SC is a fun and dynamic workshop series that imparts:
An overview and instruction of key social media platforms
Content generation and dissemination strategies
Creation, management, and promotion of social media outlets
Methods for creating, registering and marketing a #hashtag
Ways to utilize social media to structure & market face-to-face events such as youth summits, conferences, “Teen Nights,” tabling events, etc.
SM4SC works with a population to create and manage a population driven social media marketing strategy.
The participants become your social-media marketing department, making it “tribal” and organic.
Connected Health Solutions staff are Street Smart Master Trainers.
Street Smart is a highly effective, dynamic group-level cognitive behavioral intervention targeted to at risk youth. Agencies use this skills-building program to help high-risk youth reduce unprotected sex acts and substance use. Utlizing Social Learning Theory, which links feelings, attitudes, and thoughts to behavior change, Street Smart is conducted over a six- to eight-week period with 10-12 youth. The program consists of eight 1 1⁄2- to 2-hour group sessions, one individual session, and one visit to a community-based resource. Each session has specific goals surrounding HIV/AIDS & STD knowledge, pregnancy prevention, coping and negotiation skills, personalized risk assessment, and reducing drug and alcohol use. Group members participate in scripted and non-scripted role plays, activities, and video production in a fun, non-judgmental setting.
The four core elements of the Street Smart program:
1. Enhancing affective and cognitive awareness, expression, and control;
2. Teaching HIV/AIDS risk hierarchy and its personal application;
3. Identifying personal triggers, using peer support and small group skills-building sessions;
3. Building participants’ skills in problem solving, personal assertiveness, and HIV/AIDS risk reduction.
Participants reported lower rates of substance use and unprotected sex acts;
Young women self-reported greater reductions in substance abuse and unprotected sex acts;
African-American youth self-reported less substance use than youth of other ethnic groups.
To obtain additional information about training or technical assistance and/or to register for a future training, click Here.